Alamo Plaza's Biggest Empty Storefront Is Becoming Its Third Gym

At the end of summer, remodeling crews were working inside 130 Alamo Plaza. For more than a year the windows there had looked in on an empty store. Danville San Ramon reported in September that the former Rite Aid unit is being renovated as the first Vim + Vigor Fitness "Reserve Club," with a December opening planned. The paper called the unit one of the anchors of downtown Alamo Plaza.

When the new club opens, Alamo Plaza will have three fitness businesses within a few doors of each other, and the most basic errand the old anchor handled, filling a prescription, already moved across Danville Boulevard more than a year ago. The plaza is now a place you go to work out as well as to shop.

Unit by Unit, the Plaza's Fitness Tenants

The same September report listed the other fitness tenants already in the center and mentioned one that's gone.

Vim + Vigor isn't bringing gym culture to the plaza for the first time. 24 Hour Fitness had what Danville San Ramon called "a long presence" in the 140F unit until it closed for good in 2020. Since then the fitness tenants have been specialty studios, pilates at BODYROK and The Iron House at 190F. The incoming club is a large, full-service format. CoStar's April 2026 report on the lease gives the space as about 17,640 square feet.

So December's opening restores something the plaza had before 2020, a big membership gym, and puts it next to two smaller studios that took root in the meantime.

The Prescription Moved Across Danville Boulevard First

People who used to stop at Rite Aid on the way home already know how the errand changed. According to Danville San Ramon's August 2025 report on the closure, pharmacy services at the Alamo Plaza store ended July 28, 2025, and prescriptions were transferred to the CVS Pharmacy across the street at 3158 Danville Blvd. The store's last day was set for Aug. 24, 2025. Employees left a poster for customers: "Rite Aid Alamo would like to thank all of our customers for the support over the years! Thank you! We will miss you!"

The closure was part of Rite Aid's bankruptcy proceedings nationwide, not something specific to Alamo. Even so, it changed the town's map. By October 2025, Danville San Ramon's downtown series described CVS as the remaining pharmacy in downtown Alamo. CVS still lists pharmacy services at 3158 Danville Blvd.

That's why the gym reads as a change in what the plaza is for. Pharmacy trips didn't come back to 130 Alamo Plaza. They moved to the other side of the street, and the space is going to a use that brings people in on a schedule they choose: early mornings, after work, weekend sessions.

What Was Left on the Plaza Side

Danville San Ramon's October 2025 cover story on downtown Alamo described downtown as a two-block stretch along Danville Boulevard. It listed Alamo Plaza as home to Safeway, the post office and the Alamo Women's Club, plus casual restaurants. That's the everyday core the new club joins: groceries, mail, a community clubhouse, and a few places to eat.

One of those places is the EJ Phair Alehouse and Pub. The same story said co-owners Becky Wynn and EJ Phair opened it in Alamo in 2019, and it later became the business's only location. Wynn told the paper what they were going for: "We wanted to be that place, for lack of a better word, like 'Cheers,' where you come here and you know all the bartenders."

In the same piece, Wynn and Supervisor Candace Andersen pointed to rising vacancies in the center, with the closed Rite Aid as one example. Wynn said the businesses were working with the center's ownership: "We're trying to help them out." As of that fall, 130 Alamo Plaza was the most visible empty space in the center. Less than a year later, crews were inside rebuilding it.

What the Reserve Club Says It Will Be

Vim + Vigor's Alamo page bills the location as "the first-ever Vim + Vigor Fitness Reserve Club, our most elevated fitness experience, designed for those who expect more from where they train." The company describes strength and cardio equipment, personal training, and recovery features: a Himalayan salt sauna, red-light therapy, compression boots and massage chairs.

The recovery features are the biggest difference from the plaza's other fitness tenants. BODYROK is a pilates studio, and The Iron House at 190F is the other existing fitness business, according to Danville San Ramon. A large club with saunas and recovery equipment mostly offers something different from the boutique studios rather than going after the same customers.

On pricing, the Alamo page lists a founding-member rate of $85 a month for the next 300 members. After that, it says, memberships go to a standard rate of $109 a month. The page treats this as a second round of founding memberships, so the rate depends on timing and the club's own count.

The Timeline, From Pharmacy to Gym

Here's how 130 Alamo Plaza got from one use to the next:

1. 2020. 24 Hour Fitness closes its long-running club in the 140F unit during the pandemic.
2. July 28, 2025. Pharmacy services end at Rite Aid, and prescriptions go to CVS at 3158 Danville Blvd.
3. Aug. 24, 2025. Rite Aid's scheduled last day at 130 Alamo Plaza.
4. October 2025. Danville San Ramon's downtown series names the empty Rite Aid among the center's vacancies.
5. April 2026. CoStar reports Vim + Vigor taking the roughly 17,640-square-foot space.
6. Late summer 2026. Remodeling crews are working inside the unit, and the club is scheduled to open in December.
7. Nov. 16, 2026. The date the club's page set for its enrollment office to open.
8. December 2026. The grand opening listed on the club's Alamo page.

From Rite Aid's last day in August 2025 to the scheduled December opening, the space will have been empty for about 16 months. That's a long time for an anchor unit in a two-block downtown.

The Errand Run, Redrawn

For anyone whose routine runs through downtown Alamo, the new pattern is fairly simple. Prescriptions are at CVS, 3158 Danville Blvd. Groceries, mail and the Alamo Women's Club are still on the plaza side. Pilates is at BODYROK in 170F, The Iron House is at 190F, and the old Rite Aid at 130 is set to open as Vim + Vigor's Reserve Club in December. The club's listed phone number is (925) 406-7478, and its address is 130 Alamo Plaza, Alamo, CA 94507.

Swapping a drugstore for a gym changes who parks in front of 130 Alamo Plaza and when they come. A pharmacy brought in quick, frequent stops spread across the day. A membership club with saunas and recovery rooms brings in people who stay a while and come back on a regular schedule. With three fitness businesses in the center by December, a lot of Alamo Plaza's foot traffic will come from people working out.

Changes like this at 130 Alamo Plaza are what we keep an eye on at Woehrle Real Estate and Development, because a filled anchor space in a downtown this small shapes the blocks around it. If you live near the plaza and want to know how your home compares as downtown Alamo changes, ask us: What's My Home Worth?